The foundation of the marketing plan for your business should be free or inexpensive online marketing strategies which will work for you long-term. There are so many different techniques that you can use to promote your new business. However, like so many other start-ups you are probably on a tight budget. You want as many free and cheap ways as you can find to get the word out about your business. The great thing about marketing online is that it works for you 24 hours a day, 7 days a week. Many even continue to work indefinitely after you take the time to set them in motion.

One of the best ways is article marketing, which will drive customers to your website. If you write the articles yourself, article marketing can be free. If you hire commercial writers to create your articles, you will have a one-time very affordable, marketing investment that will pay off long term. Once your articles are online they continue to market for you indefinitely. Similarly blogging is inexpensive or free and will keep working for you as people discover your website.

Creating and distributing press releases, both online and in the traditional media can snag you some great free publicity. Online distribution of such press releases ensures long term usage, unlike traditional media.

Social media marketing is also an excellent way to get the word out. Create accounts for your business in a variety of different social media, such as Facebook, Twitter, Linked In, YouTube and Biznik. They are free and will enhance your online presence and help potential new customers find you, especially as you make connections with existing customers.

With these and other low-cost or free online marketing strategies as the basis of your marketing plan, you will begin to steadily drive traffic to your website without investing a ton of money. Before you know it your business will taking off.