The goal of the marketing strategy will be to raise awareness levels regarding Bubba’s and the offerings and value. The message will be that Bubba’s is a convenient, healthy fast-casual alternative restaurant. Bubba’s will employ several marketing outlets:

• Print media advertising: The Birmingham Gazette, a weekly entertainment guide. Similar weekly entertainment guides will be used with expansion to different cities.
• Flyers: Passed around to local businesses with coupons attached to introduce the community to Bubba’s and creating an economic incentive to try it.
• Entertainment book coupons: Presented within the first twelve months of entering a market. The effectiveness of these books diminishes after approximately eight months and Bubba’s will turn to more cost effective marketing methods.