Business Plan Example Executive Summary for Coffee Shop

Coffee House is determined to become a daily habit for local coffee drinkers, a comfortable place to meet your friends, read a book, and relax. With the growing demand for high-quality gourmet coffee and great service, Coffee House will take advantage of its closeness to the Downtown Mall to build a dedicated group of repeat customers. Coffee House will offer the best prepared coffee in the area as well as pastries and free magazines that its customers can read to enjoy their visit.

The company will operate a 1700 square foot commercial space within easy walking distance from the Downtown Mall. The owners have secured this location through a two year lease with an option for extending. They have also provided 25% of the required $125,000 start-up funds. The remaining capital will be obtained through a Bank of the West commercial loan.
The company is expected to grow sales revenue from $200,000 in FY2003 to $300,000 in FY2005. As Coffee House will strive to maintain a 45% gross profit margin and reasonable operating expenses, it will see net profits grow from $80,000 to $110,000 during the same period.