Advertising to locals might seem like a relatively straightforward process, but many business owners don’t realize just how saturated the market is. In order to reach a local audience, you will need to come up with a multifaceted marketing campaign.
Use Local Social Media Pages
Practically every city has at least a few social media pages for locals, and you need to use those platforms to your advantage. Simply being an active member of those communities with your official business account could have a huge impact on your future sales. If those pages and sites allow for direct advertising, then you can occasionally post about upcoming sales or company events. That being said, you don’t want to annoy potential customers by spamming those pages with advertisements.
Invest in Targeted Facebook Ads
Studies have revealed that buying Facebook ads can be incredibly effective as long as you use the right marketing tactics. Instead of spending huge sums of money on general ads, you need to target your ads at very specific demographics. Facebook keeps track of where its users live, and you can use that data to inform your advertisements. You can also use their data to target certain age groups and income brackets.
Share SMS Updates With Customers
SMS marketing is another great option for small business owners who want to turn one-time customers into lifelong clients. After you have created a solid database of numbers, you should consider contacting a company that offers business texting solutions. That company can help you come up with effective strategies for attracting past customers with enticing SMS messages. Those messages might include information on general sales and events or have personalized discounts for individual users.
Optimize Your Website
Optimizing your company’s website is going to attract more visitors and greatly improve the site’s rankings on the search engine results pages. To optimize your site, you will need to create quality content that naturally incorporates the correct keywords. You must also ensure that your website has been optimized for mobile devices such as tablets and smartphones. More consumers than ever are surfing the web on mobile devices, and they might not head to your business if your site is difficult to navigate on a smaller screen.
In addition to these few tips and tricks, you must also try to be an active and positive member of the community. Going to nearby events and donating to local charities will strengthen your brand name and help you build a loyal customer base.