Make the Connection: 5 Ways to Directly Reach out to Your Potential Customers


Business owners have a constant challenge to attract new customers. Traditional marketing methods, such as television ads, can be expensive. There are some ways to reach potential clients without breaking the bank.

Create a Blog

Blogging is a great way to keep a log of questions from your customers. Each post allows you to showcase your expertise and target new customers as they try to get information online. You can delegate the responsibility to trusted employees or hire someone from outside your company.

Ask for Reviews

A strong online presence on review sites like Yelp, Angie’s List, and Google can elevate your clientele to a new tier. Potential customers want to see others who had excellent customer service and paid a reasonable price for the services offered. Weak reviews are viewed as lower quality and untrustworthy.

Use Direct Mail                                 

Programmatic direct mail is far more effective than email. Nearly one-third of customers have ads automatically blocked, and many online sales are abandoned. Physical mail gives your potential customers a tangible object that they can hold in their hands. Some companies can automate mail on your desired triggers such as first purchase or birthdays. Imagine the positive vibes your current customers will relay if they get a card for their birthday.

Ask for Referrals

It’s a proven fact that referrals are some of the highest converting leads. The key to generating referrals is asking at the right time. Ask after a sale has been closed, and word it in a way that does not seem pushy. For example, you might try saying something like, “Do you know anyone that would benefit by receiving some information?” If you did a great job with your current customers, most people would be more than willing to give you some referrals.

Research your Competitors

Find out how similar competitors in the same niche as you are targeting new customers. You will find out what strategies work and which ones do not. Also, you can find any gray areas that can create new opportunities for you to grow your business.

Einstein quoted insanity as doing the same thing over and over again, expecting a different result. If you have failed at reaching new clients, try shaking things up. You don’t have to spend a fortune to engage and retain new customers. Think outside of the box, and do not be afraid of rejection.