Billboards are one of the oldest tried and true methods of advertising. You’ve seen them everywhere, right? On the side of city streets and, especially, when you’re driving on the highway. Even if you don’t realize it, they influence you. In fact, on average, 71% of those in the US pay attention to the messages that are displayed on billboards. This means that although it is an old form of marketing that it is still very useful and is a great tool for businesses to get their products and messages out there. If your business has been considering using billboards as a marketing tactic, here are some useful strategies to help you lure customers to your business.
Shorter Is Better
Having an overly long message can turn people off. Not only are they driving too fast to be able to read so much content, but they might not even bother to even try. Avoid doing that and know that the most effective billboards use six words or less. Remember, you have to consider the amount of time that it will take someone to read your message. Before just tacking up anything on a sign, plan your billboard out accordingly to reflect its location and the traffic flow around it. For example, you may be able to get away with a longer message if it’s readable from a busy traffic light in the city.
Consider Your Color Choices
Your background color choices shouldn’t impede the ability of people to read your text. Select your colors with care to keep this in mind. Visibility is key in getting your message out there to a wider audience. The background for your advertising sign should be conducive to be able to be read from a distance. For example, a darker background doesn’t work well with lighter writing. You’ll also want to make your color selection pop to draw the eye. Use your pops of color in other locations than under the text portion.
Limit the Distractions
Billboard advertising has evolved. You don’t have to go with the standard two dimensional billboards anymore. 3D billboards can be more interactive because of their ability to change. You have to be careful with this so that you don’t distract your audience. Flashing colors and moving figures may hinder your cause. Simple and understated will appeal to a wider audience. Another thing to consider is making your message clear without a lot of clutter.
Be Unique in Design
You can go with the traditional square design for your billboard. This can work against you by having it blend in with the crowd of other boards. Consider modifying the shape of your billboard to make it unique. For example, a roofing construction company could add a roof to their sign. This would help it to stand out from the crowd. It will also let everyone know exactly what your company is advertising without having to read it.
There are several options when it comes to attracting customers to your business through a billboard campaign. Be creative so that you can change the perception of your potential customer base.